Abstract The recent collaboration between Kourtney Kardashian Barker’s Lemme and Kylie Jenner’s Kylie Cosmetics—their first joint venture in nearly a decade—highlights the explosive growth of the functional gummy market. By pairing a limited-edition supplement gummy with a cosmetic lip butter, these industry leaders are signaling a major shift toward “beauty-from-within” products. For retailers, wholesalers, and…