Starting a supplement company today is easier than ever — and more profitable too. As consumers increasingly turn to dietary supplements to support wellness, the market offers huge opportunities for entrepreneurs who know how to build the right brand and choose the right manufacturing partners.
Step 1: Register Your Business and Trademark
The first step is to legally establish your company. Register a business license with your local government and secure a trademark for your brand name or logo. This protects your products and helps you build trust with customers.
Step 2: Find a Reliable Supplement Manufacturer
Instead of setting up your own factory, you can work with a professional supplement manufacturer or OEM/ODM partner in China or other regions. These factories specialize in contract manufacturing and can produce high-quality supplements according to your formula, packaging, and branding needs.
Step 3: Choose the Right Supplement Type
A good starting point is to select the product form that best suits your market:
• Gummies – very popular for their taste and fun format, perfect for vitamins, collagen, or sleep formulas.
• Capsules – ideal for herbal extracts, probiotics, or energy support.
• Tablets – cost-effective and stable for vitamins and minerals.
• Powders – flexible for protein, pre-workout, or creatine blends.
Step 4: Define the Function and Target Audience
Think about your customers’ needs and choose the right functional direction: sleep support, immune health, joint care, women’s health, beauty, or sports nutrition. Manufacturers can help customize formulas that meet your goals and regulatory requirements.
Step 5: Use One-Stop Supplement Services
Many manufacturers now provide turnkey supplement solutions, covering formula development, ingredient sourcing, production, packaging design, labeling, and even marketing support. This approach saves time and ensures professional quality control from start to finish.
Step 6: Build Your Brand and Marketing
Once your supplement is ready, focus on brand building — website, social media, and e-commerce channels. Highlight your story, ingredients, and certifications to gain consumer trust. The supplement market is competitive, but authenticity and quality always win.
Partner with Experts You Can Trust
At GOTHINK Biotech, we are a professional dietary supplement manufacturer in China, providing one-stop OEM, ODM, and contract manufacturing services for global clients. Led by a team of dual PhD scientists from the United States, we specialize in the production of gummies, capsules, tablets, and powders, delivering customized, high-quality formulations with international standards.
From formulation to finished packaging, we help brands worldwide bring innovative supplement products to market efficiently and safely.
Interested in launching your own supplement brand?
Let’s talk! Our experts can provide professional consultation, market analysis, and formulation advice to help you turn your idea into a successful product.
