In the first half of 2025, the global supplement market continues to expand. Amazon search data shows that stress and mood support, sleep regulation, and immune health remain top consumer priorities. At the same time, functional ingredients such as magnesium glycinate, creatine, and ashwagandha continue to see strong demand.
What’s even more remarkable is the shift in preferred supplement formats. While capsules and tablets still dominate, gummies are rapidly emerging as the fastest-growing segment. With their pleasant taste, convenience, and lifestyle-friendly appeal, gummies transform nutrition from a daily task into an enjoyable experience.
Why are gummies winning the market?
First, gummies bring a “snack-like” feel, lowering the psychological barrier to supplementation and making healthy routines more approachable. Second, younger consumers prioritize both effectiveness and enjoyment, and gummies perfectly meet this dual expectation. Finally, fueled by eye-catching packaging and shareability on social media, gummies spread quickly and establish strong consumer loyalty in e-commerce channels.
The data highlights this explosive growth:
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Creatine gummies surged +77% in searches
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Apple cider vinegar gummies grew +52%
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L-Glutamine gummies increased +50%
This shows that consumers are not only looking for functional ingredients but are also embracing gummies as the new hero format. From melatonin gummies for sleep, to ashwagandha gummies for stress relief, creatine gummies for performance, or apple cider vinegar gummies for metabolism, the demand continues to rise.
As a professional gummy manufacturer, we recognize the tremendous potential of this market. We provide customized formulations and flavors to meet diverse brand needs, covering categories such as sleep, energy, mood, weight management, and immune support. Our mission is to help partners capture this booming gummy opportunity and deliver health that is not only effective but also enjoyable.
In 2025, gummies are more than just a supplement format—they are the growth engine of the wellness industry.
